Wouldn’t it be nice if you could learn how to improve your Facebook page from a real-life Facebook staffer? Or how to make the most of your email marketing campaigns from a Development Director at Constant Contact? Thanks to Social Media for Nonprofits, you can.
This month members of the C.Fox team attended the D.C. Social Media for Nonprofits Conference, a day-long event packed with insights and tips from social media gurus. We heard from pros at Constant Contact, Facebook, Microsoft, LinkedIn and Change.org, just to name a few. Here are eight of our key takeaways.
Constant Contact
The Fact: The welcome letter that automatically goes out to each person who signs up for your newsletter is the most read email that you will ever send.
The Takeaway: Do not overlook this email. Take the time to customize it. You want it to be robust, have links to your website, blog, social media, etc., and validate the person’s decision to sign up.
The Fact: The first 400x600 pixels of your email is the most valuable real estate on your e-blast.
The Takeaway: It’s wise to put your most important information in this area. If you are a nonprofit seeking donations, ask for them here. If you are a company that’s hiring, make that known here. Placing important information toward the bottom of your email decreases the likelihood that it will be seen.
The Fact: Your Twitter profile serves as a dynamic homepage for your personal brand. The new header image is simply another opportunity to reinforce your brand.
The Takeaway: If you haven’t already customized your header image, do so immediately. We’ve changed ours to be a spool of red thread on the heels of the release of our 2012 State of the Agency Report, titled “Doing Good Is Our Common Thread”. Need more inspiration? Check out @RyanSeacrest, our local pal @Sisarina, @charitywater, and @NPCA.
The Fact: Facebook offers a number of free tools that can help improve your presence, especially for nonprofits. Some of these tools include case studies, live support, and a free best practices guide, all of which can be accessed through the Resource Center at Facebook.com/nonprofits.
The Takeaway: Nonprofits are able to submit their Facebook success stories. Facebook then features the stories on the nonprofit page, furthering their reach. Submit your story here.
The Fact: 78% of professionals on LinkedIn are interested in serving on a nonprofit board, yet there are currently 2 million nonprofit board opportunities available.
The Takeaway: As a nonprofit organization, use LinkedIn’s Board Connect to find qualified professionals to fill the empty seats on your board. As an individual, make sure you’re specifying your volunteer interests and the causes you support. Follow this path to do so: Edit Profile > Add Sections > Volunteer Experience & Causes.
The Fact: Creativity and visuals matter on LinkedIn, too.
The Takeaway: Break free from the black and white resume mindset. As a nonprofit or company, customize your cover image. Just as your header image reinforces your brand on Twitter, so does your cover image on LinkedIn. Check out Dell to see what we mean.
Change.org
The Fact: Due to rampant social media use, petitions are more powerful now than ever before.
The Takeaway: If you’re working to create change on behalf of a cause, set up an online petition at Change.org. It’s free and can be hugely successful (e.g. a petition started on Change.org is what ultimately made Bank of America reverse its decision to charge $5 for debit card use).
Piktochart
The Fact: Social media is driven by visuals across every platform. Photos, charts, and infographics resonate more than plain text.
The Takeaway: Not every company or organization has a graphic design team available to create quality infographics. Fortunately, Piktochart is a low-cost tool that does most of the design work for you. All you have to do is supply the information.
Follow @cfoxcomm and @SM4Nonprofits for more social media tips.
Great job!! It makes us to maintain great network and strong relationships.
Posted by: http://www.sampleresumeobjectives.org/office-clerk.html | October 19, 2012 at 01:13 AM
Thank you for sharing these awesome pointers, Julia! These tips are certainly a big help for online marketers, especially if they want to improve their social media platforms. And it will not hurt to learn a thing or two about these social media fixes, so you will know what to do in case of social media “emergencies”.
Posted by: Sage Aumick | December 20, 2012 at 08:16 AM
Sage,
I'm so glad you find these tips useful! I attended the Social Media for Nonprofits conference in Washington, D.C., months ago and still find myself referring back to the lessons I learned. If you have the opportunity to attend one in your area, I highly recommend going.
Thanks for reading. If you're looking for even more social media, marketing, and PR tips, be sure to follow us on Twitter @cfoxcomm!
Posted by: Julia | December 20, 2012 at 09:01 AM
Erkeklerin uyanıklık etmesi gereken kavait bir araştırma sonucu ortaya artık. Kadınların, yaş ilerledikçe “mükemmel erkek” tercihlerinin dahi değiştiği belirtildi match.com’un ünlü çöpçatan sitesinin belirsizlik sıfatı sene yaptığı araştırmanın sonuçları açıklandı. Araştırmada düzgün çağ aralığına göre jimnastik tercih ettiği özelliklerinde dahi değ
Posted by: bayan escort istanbul | February 10, 2013 at 01:04 PM
I am so happy to be learning about the many, many resources available to us in the non-profit org world via social media. Keep up the GREAT work! I will be following and contributing where and when i can. Again, thank you for your efforts!
Posted by: website design | February 15, 2013 at 03:21 AM